Yeah, but I've had twice as long to have to feed myself, too.
Now, I take advantage of "senior discounts" (though as I have pointed out before, I am not fond of the euphemism). Nevertheless, I rather admire this merchant's business model. I think vendors should know the value of their goods and services and charge accordingly to each and all. Coupons, loss leaders, come-ons, and twofers are definitely among some of my least favorite gimmicks in today's world.